Privacy policy
<h1>Vins Rare Privacy Policy</h1>
<p><strong>Last updated:</strong> October 28, 2025</p>
<p>Vins Rare operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Vins Rare is powered by Shopify, which enables us to provide the Services to you.</p>
<p>This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.</p>
<p>Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.</p>
<hr>
<h2>1. Personal Information We Collect or Process</h2>
<p>We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:</p>
<ul>
<li><strong>Contact details:</strong> name, address, billing address, shipping address, phone number, and email address.</li>
<li><strong>Financial information:</strong> credit or debit card numbers, payment card details, and transaction history.</li>
<li><strong>Account information:</strong> username, password, preferences, and settings.</li>
<li><strong>Transaction information:</strong> items you view, add to your cart, purchase, return, or exchange.</li>
<li><strong>Communications:</strong> any information you include in messages or customer service inquiries.</li>
<li><strong>Device and usage data:</strong> browser type, IP address, operating system, and interaction with our website.</li>
<li><strong>SMS opt-in data:</strong> if you subscribe to text message updates or promotions, we collect your phone number and consent status.</li>
</ul>
<h2>2. Sources of Personal Information</h2>
<ul>
<li><strong>Directly from you</strong> when you create an account, make a purchase, or opt in to SMS or email marketing.</li>
<li><strong>Automatically through cookies and tracking technologies,</strong> including to detect abandoned carts or personalize content.</li>
<li><strong>From service providers and partners</strong> such as Shopify and Klaviyo, who process data on our behalf to provide and improve the Services.</li>
<li><strong>From public sources or other third parties,</strong> when legally permissible.</li>
</ul>
<h2>3. How We Use Your Personal Information</h2>
<ul>
<li>Provide, personalize, and improve the Services.</li>
<li>Process payments, fulfill orders, and facilitate returns.</li>
<li>Send transactional and marketing communications, including via email and SMS.</li>
<li>Maintain account security and prevent fraud.</li>
<li>Comply with legal obligations or respond to lawful requests.</li>
</ul>
<h2>4. SMS and Text Message Communications</h2>
<p>When you opt in to receive text messages from Vins Rare, we collect and store your phone number and consent details to provide SMS-based communications, such as order updates, cart reminders, and marketing messages.</p>
<p>Vins Rare’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.</p>
<p>You can opt out of SMS messages at any time by replying <strong>STOP</strong> to any text message we send. Message and data rates may apply.</p>
<p><strong>The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.</strong></p>
<h2>5. How We Disclose Personal Information</h2>
<p>We may share your personal information in the following circumstances:</p>
<ul>
<li><strong>With Shopify</strong> and other service providers who perform functions on our behalf (e.g., payment processing, data analytics, order fulfillment).</li>
<li><strong>With marketing partners,</strong> such as Klaviyo, for advertising and communications, subject to your consent preferences.</li>
<li><strong>With affiliates or business partners,</strong> as part of internal operations or lawful transactions.</li>
<li><strong>When required by law</strong> or to enforce our rights.</li>
</ul>
<p><em>The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.</em></p>
<h2>6. Relationship with Shopify and Klaviyo</h2>
<p>The Services are hosted by Shopify and use Klaviyo for email and SMS communications. Both companies may process your personal information to provide, improve, and secure their services.</p>
<p>
Shopify Privacy Policy: <a href="https://www.shopify.com/legal/privacy" target="_blank">https://www.shopify.com/legal/privacy</a><br>
Klaviyo Privacy Policy: <a href="https://www.klaviyo.com/legal/privacy" target="_blank">https://www.klaviyo.com/legal/privacy</a>
</p>
<h2>7. Cookies and Tracking Technologies</h2>
<p>We use cookies, web beacons, and similar technologies to operate our website, understand usage patterns, and provide personalized content and advertisements. You can manage cookie preferences in your browser settings or through our cookie banner, if applicable.</p>
<h2>8. Security and Retention of Your Information</h2>
<p>We use reasonable safeguards to protect your information, but no system is completely secure. We retain personal information only as long as necessary to fulfill our stated purposes, comply with legal obligations, and resolve disputes.</p>
<h2>9. Children’s Data</h2>
<p>Our Services are not directed to children, and we do not knowingly collect information from individuals under the age of majority in your jurisdiction.</p>
<h2>10. Your Rights and Choices</h2>
<ul>
<li>Access, correct, or delete your personal information.</li>
<li>Opt out of targeted advertising or data “sales.”</li>
<li>Manage your email or SMS preferences.</li>
<li>Receive a copy of your personal data (data portability).</li>
</ul>
<p>To exercise these rights, contact us at <a href="mailto:info@vinsrare.com">info@